fbpx

INCREASING CRAFT COFFEE CONSUMPTION IN KATHMANDU: AN ANALYSIS OF THE COFFEE TREND

Coffee was first introduced in Nepal from Myanmar by Hira Giri, in 1938. It took 40 years to become commercialized because coffee was only considered as an attractive tree in the courtyard or a hobby until 1978, only after King Birendra declared Gulmi a coffee region, marking the beginning of professional coffee production. The major shift to commercial Coffee production took place in the mid-eighties. After the establishment of Nepal Coffee Company (NeCCo) in Manigram, Rupandehi district, in 1983/84, the Coffee producers were able to sell Coffee. In 1988 Nepalese Coffee Producers Associations working committee was formed in Palpa.

As Nepal received many tourists in the early 1990s there were few coffee shops around Kathmandu valley. As Nepalese people preferred to drink tea , the coffee shops were only visited by tourists. The establishment of Himalayan Java in 1999 is said to be the changing point of coffee consumption in Nepal. They started to sell special handcrafted coffee and bakery in Kathmandu, Commercially, it was around the year 2007 when the coffee houses and restaurants started offering organic coffee drinks. Few of the very first cafes as such were Himalayan Java, Annapurna Coffee Shop, La Dolce Vita, Himal Latte Coffee, and others. It was until 2010 seventy percent of Nepalese coffee was exported and only thirty percent was consumed domestically. However with the increasing trend and with the influence of western culture the consumption of coffee in Nepal has drastically changed. People started drinking coffee for various reasons. Some people drink coffee as a social drink, others drink because it is a trendy drink , while most people drink coffee because it also gives energy to them. 

The full research paper is available below:

Leave a Reply